CASE STUDIES
We believe commercials can be beautiful and impactful. Here’s how:
XTRATUF
Field Trips is a celebration of curiosity, a reminder that good stories live where comfort ends. We were grateful to serve as the production partner & post team for XtraTuf’s pilot episode, helping bring this first chapter of the series to life alongside an incredible cast and crew.
Episode one of Field Trips took our crew to the end of the spit in Homer, Alaska, and captured the spirit of creating in wild places alongside featured guests like The Salmon Sisters and Northwind Aviation.
Services
Production Company
Post-Production Team
DRAPER JAMES x KOHL’S
Our team partnered with Draper James to create social assets announcing the launch of their RSVP collaboration with Kohl’s.
These videos, shot in Los Angeles and Nashville, used high-concept transitions to help Reese Witherspoon model multiple looks from each drop within the same video.
Draper James’ RSVP launch videos drove significant engagement on social media and garnered tens of millions of views on Instagram and TikTok during this campaign.
20M+ VIEWS ACROSS INSTAGRAM & TIKTOK
THE PEACH TRUCK
You haven’t truly eaten a peach until you’ve had one of The Peach Truck’s farm-fresh varieties. We’ve certainly had our fair share in the past three years creating content for their incredible team.
Starting in 2021, we had the privilege of sharing Stephen & Jessica Rose’s incredible entrepreneurial story. In that time, we helped them build a robust content library, produced a docuseries in honor of their 10th anniversary, and created their brand’s flagship Anthem video.
By leading with the The Peach Truck’s authentic story, and focusing on content that was inspiring, informative, and entertaining, we helped them build their community online and deepen fandom for the customers who come back every to buy their irresistible peaches.
70% Growth in Followers
Since our team began working with The Peach Truck in 2021.
78% Growth in Engagement Rate
on Facebook in 2023.
4,800,000+ Views & Counting
Across social media since our partnership began.
CANDICE KING
Best known for her starring role in the hit TV show Vampire Diaries, Candice King is an actress who now lives in Nashville, TN.
We first partnered with Candice on a RAID commercial in 2021, and had so much fun working with her that we began helping her build her brand on social media.
Two years, multiple brand partnerships, and over a hundred and sixty million views later, we’re still having as much fun as ever helping Candice share her life online.
167,500,000+ VIEWS
On TikTok & Instagram since we began our partnership
0→ 2,200,000
Growth in followers on TikTok in less than 18 months
17% Growth
Growth in Instagram followers
GATHR OUTDOORS
Gathr Outdoors is a house of brands joined by a shared passion for being together outside. While many know and love their individual brands, such as ORCA, GCI, and Klymit, our team partnered with Gathr to create an Anthem video that seamlessly connected their full portfolio across one story.
This six day production in Nashville, TN resulted in a suite of assets Gathr can use across their overarching brand, as well as within their individual brand marketing channels.
500
Editorial photos to be featured on e-commerce, social media, and in-store retail channels.
20+
Brand-specific video assets optimized for social media
7
Brands featured across the Anthem campaign, with individual assets created & delivered for each company.
AL. NEYER x REI
Al. Neyer is one of the premier commercial real estate development companies on the East Coast, and our team has had the privilege of working with them since 2019. In that time, we’ve collaborated on dozens of commercial photo & video projects, but none more exciting than our documentary short about their latest project with renowned outdoor retailer, REI.
Over the course of a year, we filmed the progress of Al. Neyer’s state-of-the-art, LEED Platinum-certified warehouse in Lebanon, TN. The end result? A three-minute short film telling the incredible story of Al. Neyer’s partnership with REI.
10
Progress shoots, from tilt-up to ribbon-cutting, shot with drones and high-quality cinema cameras.
LEED Platinum
The final certification received for this project, the first of its kind in the Southeastern United States.
ARENA LABS
Arena Labs is commitment to raising the standard for those who serve on the front lines of medicine, empowering them with cutting-edge tools, data, and insights through the power of Predictive Performance.™
We partnered with Arena Labs to bring their story to the masses, distilling their complex world of data science & technology into highly engaging brand films, documentary shorts, a long-form podcast series, and social-first short-form content.
+260%
YoY Viewership Growth on YouTube
38%
Instagram Follower Growth in Six Months
2.3x
Engagement Rate Growth on LinkedIn
MITSUBISHI MOTORS OF NORTH AMERICA
Huckleberry works with Mitsubishi Motors of North America as their social-first production partner, collaborating alongside agency of record Critical Mass. Together, we concept, plan, and execute seasonal photo and video productions designed to continuously refresh Mitsubishi’s social asset library. Each campaign fuels their social channels with content that’s both strategically aligned and natively optimized for evolving platforms.
Our ongoing partnership has empowered Mitsubishi to meet their audience where they are on social with authentic, platform-relevant storytelling. The result is a steady cadence of visually engaging, on-brand content that strengthens Mitsubishi’s digital presence and helps their social team stay ahead of trends, seasons, and customer expectations.
LOCAL PRODUCTION PARTNER
RING CONCIERGE
Ring Concierge is the leading luxury jeweler committed to designing for women, by women. We were grateful to work with founder Nicole Wegman and the rest of the Ring Concierge team at their New York City headquarters to create a brand film that captured their story.
Beyond their flagship Behind the Brand film, Ring Concierge also partnered with us on a series of video shoots building out the company’s overall asset library.